SERVICE 02 · COMMERCIAL INTELLIGENCE AND DATA SCIENCE
Paso+ Plus: from data to customers. From customers to action.
We use data analysis and machine learning to understand how customers shop, recognize patterns and turn knowledge into business opportunities.
ONE STEP AHEAD
Better decisions start with better questions.
Who buys? What do they choose? When do they return? Which segments respond to promotions? What products should we prioritize? Paso+ Plus approaches these questions with evidence.
01 · Sales analytics
KPIs, categories, basket size, purchase frequency and commercial trends.
02 · Customer segmentation
Distinct buying patterns and commercial actions for each segment.
03 · Predictive models
Forecasts and estimates to inform inventory, marketing and growth decisions.
BEYOND REPORTS
From insight to execution.
We assess the available data, identify useful patterns, interpret findings and recommend practical decisions that can be tested and measured.
- Understand each customer segment
- Refine offers and communications
- Inform inventory and assortment decisions
- Spot business opportunities
- Evaluate the impact of actions
DATA SCIENCE MEETS REAL BUSINESS EXPERIENCE
Technology is a tool. Business judgment makes it valuable.
Paso+ Plus combines quantitative analysis with first-hand retail experience. Models inform decisions, which must always be interpreted within each business context.
What could your business data reveal?
Let’s assess what information you have and which questions are worth answering.